In the digital world, content is your primary product that induces your prospects to your actual product and influences them to buy it. 42% of B2B marketers say that they are effective in content marketing. The contention is, in the digital marketing eco-space where content marketing is fast gaining speed, attracting the attention of your readers and prospects by breaking the clutter is a challenge.
No wonder your content has to stand out from the crowd and reach the right audience for your purpose to be served. It is also true that if done correctly content marketing can fetch incredible results. Here are some tips on how you can create, market, and make your content work for you in surging revenue.
Content Creation
Anyone can create content. But creating a compelling one is a craft that few master, requiring patience and time with the frequent use of the backspace button on the computer. If the content you create is compelling enough for your audience to wait for it, you have made it. This means you have resonated with people’s wants, and such content would surely be effective in converting to more followers, leads, and sales. That being said, the question that pops up is how to create such content. Here are some tips that you can use for content creation.
Is there a need for a strategy in content marketing?
Before you start typing on your keyboard with your imagination running wild, knowing what your audience wants is highly imperative. To get to know what your audience wants, direct market research can be highly helpful. It is advisable not to start flat as that might divert your readers and make them skip your page. Instead, you can start with a statistic, a fun fact, or maybe a direct question to hook your audience. This can ensure that your readers are glued to your content, and they stick around till the end.
Ensure that you convey your brand’s voice through your content and communication. Content that lacks a human touch may not be liked by your readers and instead, your brand’s message sprinkled with humor may make your readers more interested. Long-form content like blogs and newsletters should be easy to understand apart from being clear, crisp, concise, and of course, SEO optimized.
Using anecdotes can be another way of sustaining the interests of the readers in a novel way. Anecdotes or stories help you communicate the point you are trying to make through personal experiences. When you share a story, it not only arrests the readers’ attention but becomes more persuasive as well.
Your headline matters
Whatever you do, do not forget to coin an attractive headline to allure your readers to read what follows. A fact that 80% of the readers do not make it past the headline is surely something that would caution a writer. The challenge is to make the reader past the headline to read the next lines. To make that happen the headline should be intriguing enough to persuade the reader to read below.
Visual content is important
The fact that visual content is processed faster by the human brain, adding images and visual content can generate up to 94% more views. Needless to say, source images from copyright-free image websites and include them strategically for a better impact. To be more strategic, the images used can also be search engine optimized.
Purpose-driven and exclusive content counts
Lastly, your content should include something special for the audience to gain insight from. They should get more than what they were looking for. There should be a specific purpose that every piece of your content should serve. You should make every endeavor to fetch them material that they won’t get anywhere else for which they would keep remembering you and would come back for more invaluable insights.
Content Marketing
An obvious fact is, even if your content is exceptional but cannot be found by the search engines, it would fail to serve its purpose. So, it is important that you write for both the humans keeping in mind the search engine essentials. The content you create must be optimized for search engines for your readers to find it. Apart from the well-known facts like stuffing adequate keywords, compelling headlines, and the use of keywords, using the blogs for content syndication, there are a few other facts also that need to be kept in mind. Here we give you an outline for effective content marketing to keep in mind.
Editorial Strategy
Creating an editorial strategy based on your content marketing metrics would make you more successful. Identifying the topic-related keywords and optimizing for the on-page elements and creating content that would stand out is something that any content marketer would do by default. An editorial strategy would help you give proper weightage to all the keywords by making an exhaustive list of all long-tail and short-tail keywords. Apart from that, your editorial calendar should include the preferences of the target audiences keeping into account their personas and buying cycle.
Keeping an eye on what content your competitors are publishing is equally important as that would give you an idea of what can be found in the digital marketing eco-space on the same topics. Including similar content would keep you competitive even in the search results. This goes to say that these are the primary factors that should be considered to cull out an effective editorial strategy. It should also take into account the cadence that is the frequency of publishing content, the type of content to be published, and the resources required to create the estimated content.
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