The digital marketing landscape is a battlefield, with established traditional marketing facing a challenger with a futuristic arsenal AI marketing. Both approaches have their strengths and weaknesses, and the optimal strategy depends on your specific goals and target audience. Let’s go through into a competitive analysis of these two marketing Read more…
Loyal Customers + Consistent Brand Building + Powerful Product Visibility = Digital Marketing Strategy While this formula may seem ideal for any organization, digital marketing offers a unique advantage for small businesses. It levels the playing field, providing a powerful toolbox to achieve these goals even with constraints if any Read more…
In the digital world, content is your primary product that induces your prospects to your actual product and influences them to buy it. 42% of B2B marketers say that they are effective in content marketing. The contention is, in the digital marketing eco-space where content marketing is fast gaining speed, Read more…
In the age of AI, your competitive advantage is derived from the ability to obtain, analyze, and apply personalized data at scale to understand, customize, and optimize customer journeys. In this competition, the big players and the big tech companies have been the winners as they are the first to Read more…
Sales is more than just buying something and selling it for twice the price. From research and evidence from over the years, we now know that it is possible to significantly enhance the productivity and efficiency of a sales team by providing them with the right resources and strategies. And Read more…
Do you know that segmented email campaigns have 100.95% more clicks1 than the ones that are not segmented? Personalized email subject lines have 50% higher open rates2 than those that are not. These are a few of the simple tips that you can follow to make your email campaigns successful. Read more…
Memes, reels, TikTok – it is visual content or nothing in marketing! Crossing the boundaries of social media platforms, visual content has demarcated its supremacy in the marketing landscape. In the last decade or so, the decreasing attention span of audience has contributed to the increasing dependence on visual content. Read more…
LinkedIn, the world’s largest professional network, introducing a new feature is capturing the attention of its vast user base: games. Yes, you read that right. LinkedIn has games now. This development makes a strong statement on how important engaging its users is to the platform. They are now blending professional Read more…
Machines, both Analog and Digital, have been leveraged since decades to help workplaces calculate outputs of work and replace work through automation. And the 2020s’ seem to be the period to be etched in history for the integration of artificial intelligence (AI) tools and applications in business operations across industries. Read more…
In the dynamic realm of marketing, the landscape for business-to-business (B2B) marketers presents a unique set of challenges compared to their business-to-consumer (B2C) counterparts. As B2B marketing companies strive to carve their niche and enhance their online presence, understanding and overcoming these challenges is crucial. In this blog post, we Read more…