How we helped build awareness among a salesforce of 2000+ about a bouquet of new services.
A major multinational IT company frequently introduces new products and services. Ensuring that their sales team is well-informed and up-to-date is crucial for success. With a team of over 2000 salespeople, a smart solution was necessary to guarantee they learn, comprehend, and apply crucial information about new products and services, ultimately boosting conversions.
An interactive treasure hunt that educated and engaged at every step.
We developed an interactive gaming platform where salespeople participated in a treasure hunt based on comprehensive information about the new products. To progress in the game, salespeople read crucial details and answered questions about the new products. Those who successfully completed the treasure hunt were rewarded with incentives.
Leveraging gamification and boosting business.
Our gamification solution significantly boosted product awareness and resulted in a 38% improvement in winning conversations. Moreover, it also resulted in higher engagement with subsequent product and service launches.
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Gamification
| Sales Enablement Campaign
| Partner Acquisition & Nurture
