How we helped acquire top-of-the-funnel prospects from a targeted account base.
A global Business Intelligence & Data Analytics company was looking for ways to target a specific audience group in ASEAN region. It needed to target only the shortlisted group and raise awareness among them about its products and solutions. The company was looking for a campaign that would specifically cater to this audience group without burning money on unqualified leads.
A target-specific audience funnel, created with a content journey on LinkedIn to generate awareness.
Targeting a specific audience group requires a well-endowed content strategy as content is the only way to impact new leads. We designed an account-based marketing campaign on LinkedIn over a period of 3 months exclusively zeroing in on the prospects list provided to us. We built a funnel specific to their target group and teased their interest with a content journey curated only for them. The content journey included LinkedIn ad assets, social media communications.
By the end of the Account-Based Marketing campaign, the client successfully reached out to the decision-makers of the target group. Our content journey instilled an interest in the minds of the target group sufficient enough to have breakthrough conversations with them.
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