How we executed a sales encouragement, incentive and measurement campaign.
Most often, sales representatives focus on big IT products and forget the peripherals whose need come along them. This specific client dealing in selling IT products and peripherals across the world was facing a similar issue. To combat this, our client needed a solution that not only raised awareness about these peripherals but also find an engaging way to encourage them to sell these as well.
A bingo-inspired ‘Go-Win’ virtual gamified campaign filled with hidden gifts for every peripheral sale.
Sales representatives had to be engaged in a way that would reflect in the peripherals sales. We combined the two objectives and designed a game called ‘Go Win.’ The numbers mentioned in a typical BINGO ticket are equated to Product Units in the game of ‘GOWIN.’ The ‘GOWIN’ card would represent target units of a specific peripheral. The sales representatives would then share the details of the Order number that meets the number criteria stated in the GOWIN Card.
A win-win result for both salesmakers and peripheral sales.
‘Go Win’ created a sense of sales urgency and healthy competition, strong enough to drive sales representatives to sell peripherals. A well-rounded approach to cross-selling was built due to the consistency of the incentive campaign, resulting in a gradual increase in the sale of peripherals.
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Gamification
| Sales Enablement Campaign
