How we engaged a women’s community of tech developers over a hackathon-like campaign.
An intercontinental IT product & solutions company wanted to create an engagement campaign specifically targeting women on account of ‘Women’s Day.’ The objective of the campaign was to get women invested in their products and solutions in addition to creating brand awareness. The company was looking for a responsive solution that could be deployed on an intercontinental level.
A hackathon contest giving women an opportunity to showcase their skills and win exciting rewards.
We created an 8-week-long hackathon specially designed for women from across 4 regions, where participants got to register through a one-of-a-kind registration page. We created a content journey through email communications to provide continued assistance to participants throughout 8 weeks. The participants availed free access to a popular domain platform to create a website, all on their own. The hackathon culminated with winners getting rewards and an opportunity to collaborate with the company.
An engagement campaign that resulted in long-lasting brand recognition.
Our campaign focused on building traction among the target audience for Women’s Day. The campaign encouraged women’s community to take part in a hackathon facilitating their larger involvement in the company’s products and solutions. The campaign was successful in drawing women programmers on account of Women’s Day.
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