Simple is always beautiful. Simplicity is the language of the heart and so it is bound to resonate with your audience. It is easy to make simple things complicated, but it is equally difficult to make complex subjects simple. Needless to say, if complicated issues are made simple it becomes intriguing. But what makes complicated subjects simple? It is the clarity of thought that helps you treat a subject simply. It is the love towards the subject that retains the interest of your readers. It is the knowledge and the depth of the subject you are dealing with. These are the elements that can make a complex subject simple and remove the boredom out of it. Complex things are always boring as you need a piercing intellect to understand them. On the contrary, complex things dealt with, easily and simply are always interesting and arresting for the readers.
Why is there a dearth of simple content on the web?
The answer to this is also simple. It is simply because most of the writers write it for writing’s sake to drive traffic. It doesn’t come from the depths of truth or their heart. If an accomplished writer with knowledge of the subject writes on any topic, the content they produce ought to be simple. But that isn’t the case in most instances. When the writing is original there is a chance that the writing can be simple as the authors have clarity on the subject and they invariably know the level and expertise of their audience. More importantly, the writer knows how to present the subject simply, albeit it is difficult.
How to create simple and engaging content for readers?
Knowledge of the subject
Firstly, ask yourself whether you have the relevant knowledge and depth on the subject, that you are going to deal with. If you feel that your knowledge and command over the subject are enough to retain the audience’s attention, you are one step ahead. On the contrary, if you feel your knowledge is not sufficient, you can start your research. But before you do so, consider the underlying points. Keep reading.
Knowledge about your audience
Know what your audience knows and does not know. If you know these two variables, you will understand what they want to know. Gather knowledge about those and develop clarity on the subject. Of course, presentation and simplicity are important. That would invariably come from your grip on the subject. Make your foundation strong on the subject to be discussed. When you are ready and confident, go for it.
Ensure clarity and consistency in what you write.
Clarity and consistency are byproducts of your knowledge of the subject. It’s understandable, that getting enough knowledge on a domain that’s not yours is difficult. Here your attitude is important. It’s important to consider yourself as a change agent of your readers’ minds. That’s precisely the work of a writer. This attitude will equip you with the knowledge needed to deal with a subject. And if you acquire that knowledge, clarity will flow from your pen with consistency.
Presentation is important.
If you have enough knowledge and the confidence to present a subject simply, you are on the way to success. At the same time, you can’t undermine the importance of style and presentation. The best way to present is in the way of storytelling as everyone likes stories. The heading has to be attractive enough to allure your reader to read your blog. Images are equally important to provide your reader with an added attraction as a picture is worth a thousand words.
So next time you hold the pen, or you grab your laptop to write a blog, give these points a thought. Work for it in the way we asked you to do. Your blog will arrest your audience for sure. That’s a guarantee!
