Memes, reels, TikTok – it is visual content or nothing in marketing! Crossing the boundaries of social media platforms, visual content has demarcated its supremacy in the marketing landscape.
In the last decade or so, the decreasing attention span of audience has contributed to the increasing dependence on visual content. Marketing professionals have also reiterated the importance of this.
According to a survey conducted by Wyzowl in late 2023, one of the world’s leading video production companies, visual content or visual marketing perhaps has upsurged immensely. For instance, the survey reported that 91% of businesses use video as a marketing tool – maintaining an all-time high since the survey began tracking in 2016. Other 88% of video marketers see video as an important part of their overall strategy.
Why is everyone, specifically businesses marching into video marketing? What is that ‘n’ factor that video content offers?
Let’s take a look.
- Engagement and Interaction: What is photographic memory? The ability to remember information or visual images in great detail. This is precisely what videos do. Video content is a refreshing drift away from monotonous big bold words. Videos offer audiovisual elements that foster in establishing an emotional connection with your mind and memory.
- Enhanced Conversion Rates : Honestly, video content on social media might seem like too much but this bombardment of videos on social media has led to higher conversion rates, increased brand awareness, and elevated customer engagement. So much so that videos are now top on the checklist of marketing activities for businesses.
- All-purpose tool : GIFS, testimonials, product reviews, live streams, podcasts, product unveils, 1-minute engagement videos, live streaming…the list goes on. Visual content stretches its wings to accommodate a whole range of categories of content. What makes videos special is that they fit well in all the stages of marketing and sales pipelines, from awareness to sales pitches.
Take a website for instance. When digital marketing gradually became apparent, businesses overturned their business models to digital marketing. This gave rise to competent websites attempting to look different in front of their audience. This also saw the rise of digital addendums in the form of numerous styles and kinds of websites.
Transform Your Marketing with Visuals
With the invasion of search engines and their ever-evolving algorithms, videos were the next in line. Now, it is the time for videos to play their innings in the marketing field. Videos’ partnerships with Google search engines are growing to become more prominent, and it is a clear sign that this partnership is here to stay and leave a massive record in the books of digital transformation.
