Our Services
SALES ENABLEMENT CAMPAIGN
In a B2B scenario, the Sales maker’s ability to sell cannot be supplemented by even the best of products. Whether it’s an internal enablement (Internal Sales) or a Partner Sales Enablement, our Sales Enablement offerings largely focus on empowering Sales makers with knowledge while making it fun and engaging for them.
nFaktor embraces this idea with an approach to infuse the ordinary with innovation, continuously surpassing past norms with each endeavor. What gives us the confidence to do so? Our deep understanding of the technology and the experience of working in the B2B space for leading IT organizations.
Whether to enable Sales makers to start conversations around your brand or solutions or rightfully position them, Sales Enablement can be gamified (Learn and Play), video-based, comic-based, or an interactive Landing page.
Our approach to Sales enablement involves understanding the demographical and geographical diversity, understanding the subject (product or the solution) around which the enablement needs to be created, and understanding the objective of sales enablement ─ e.g. helping sales makers start conversations, overall product/solution awareness, continual knowledge update, etc. Post our understanding we adopt an approach that includes the concept, feasibility in terms of time, cost, and readiness for deployment before we embark on building a solution.
As part of the Sales Enablement campaigns for some of our clients, we have created comic strips where we depicted the real situation faced by a Salesmakerand how to handle it.
Having worked on so many enablement campaigns, be assured we can work out customized solutions for your sales enablement requirements.
ENGAGING COMMUNICATIONS- Email and Chat
Since emailers are so commonly used, they are ignored if they aren’t compelling enough. This is where nFaktor steps in. Our understanding of your technology and purpose helps get your perspective, while also keeping in mind your target audience’s interest.
Our mailers are an amalgamation of context-based content that is compelling and served with a creative twist. We repurpose your existing content and present it in ways that may be interesting to your audience.
Our theme-based emailers have been a game changer for many of our clients ─ whether used for product positioning, launching new solutions, updating partners and internal sales teams about incentive programs, or a leadership update.
Our approach to chat-based communications (Videos, GIFs, Static communications) is context, demography, and human-centric, meeting our client’s interest as well as being acceptable to the consumer of the messages.
We have also worked on large formats of emails-Newsletters, and we promise to always delight our clients with them.
END-TO-END WEBINARS
We sincerely believe that Webinars are a great tool to reach out and engage audiences in a non-intrusive, self-driven environment, therefore creating and leaving a greater impact. Be it for the cause of brand awareness, lead generation or sales, webinars have paved the way for a cost-effective means to engage customers.
Some of the areas where we have worked with our customers to successfully run webinars are for creating awareness of new solutions or brands, customer engagement for higher recall, establishing a connection with audiences beyond the normal markets, connecting solution experts, product and service managers to listen directly to customer needs, to build thought leadership and much more.
We have run over 1000 webinars across multiple platforms and formats– from Q&A to fireside chats, to panel discussions and have seen the effectiveness of this platform.
From planning your webinars (selection of platform, registration page creation, promotional asset creation), managing them (dry runs with speakers, webinar day support, questions handling), engaging your audiences with polls and surveys, to reporting (registration reports, post-webinar reporting), we will be at every step of your Webinar Journey.
ACCOUNT-BASED MARKETING
Account-Based Marketing (ABM) is a strategic approach for a focused target audience and hence to gain their mindshare we must tailor our campaigns to meet their specific needs and challenges.
The key to preparing for an ABM campaign is good content planning. We begin by understanding your objective, geo, duration, and who your focused audience is. We assess the existing content that is available and plan out a detailed content journey from awareness, and consideration to decision.
To create awareness, we plan content that talks about the challenges faced in the audience’s industry and set a background for your solution or organization. Next, we build content for consideration where we build credibility for your brand or products by highlighting how your offerings could be a game changer for them. And finally, through your success stories and experts, the audience is driven to decide in your favor to connect with an expert or learn more, etc.
Account-Based Marketing is a powerful strategy for companies looking to deepen connections with key accounts and drive sustainable business growth.
Target High-Value Accounts, Engage Key Decision Makers, Cross-sell or Up-sell, or Launch new products and solutions with ABM solutions.
Adding the thrill of gaming makes content far more memorable to your audience. Replace text with visuals and engage them with the excitement of playing. Whether you want to generate awareness about your product/service, want to enable your sales team to perform better, or want to make your next event booth a crowd-puller, usage of gamified content is gaining ground in B2B businesses.
We seamlessly integrate our gaming expertise into your non-gaming content and transform it to create an interactive and immersive experience. Take advantage of the robust analytics and reporting we offer along with the game. Track everything and everyone in the game!
If this has piqued your curiosity, you need to talk to us, and we can show you the endless possibilities in the world of gamified content marketing!
Websites are a reflection of your brand. In today’s digital age, customers turn to websites to better understand your company, its offerings, and expertise, thus making it a vital touchpoint in a buyer’s journey. The same goes for Microsites too, which though having a shorter shelf life need to be even more engaging and context sensitive tailored to the purpose behind the Microsite.
A good website/microsite is a perfect blend of relevant content, handpicked imagery, and well-articulated navigation. Having intuitive websites that are sustainable, emotionally resonant, and able to earn traffic is imperative to your business’ success.
A website/microsite development requires multiple different expertise to come together, be it copywriting, UI and Visual Design, Video/Animation design, or the technology to go with it to develop, host, and maintain it for a longer run. We have them all under one roof, and it’s a delight to offer the services to our customers.
Get in touch with us to create a website that presents the story of your brand, or to develop a landing page tailored for targeted campaigns, aiming to drive engagement with your brand.
What is Program-in-a-Box? Imagine a box with all the essentials needed to carry out a campaign or an event. What if the box also had the power to run the campaign for you? Isn’t it a big relief?
We believe Miraculous results happen — not by doing many things together, but by making them work well together. Turn your business or product campaign into a suite of creative assets that are readily available anytime, anywhere.
Whether there is a multi-country event or whether you are a start-up, the ‘Program-in-a-Box’, helps you get ready to deploy assets (deployment-ready landing pages, circulation-ready communications to print-ready collaterals) with a single click. What’s more, we can create your package in the language of your choice!
Talk to us to get your Program into the box ready to be deployed.
VIDEOS AND ANIMATIONS
Video content captivates minds like no other. Being the most widely consumed content across platforms, it creates an unparalleled world for storytelling. Videos captivate audiences unlike any other medium because they bring content to life visually, making it more memorable and increasing recall.
Whether it’s sharing your brand narrative, educating viewers on complex technology, raising awareness about a common challenge and presenting your solutions, showcasing product features, or sharing success stories, videos have a powerful appeal to the audience.
We understand that crafting a video can be a complex endeavor, for which we strive to simplify the process for our clients. It all begins by understanding the objective and the audience. Based on this understanding, we propose video formats that fit your requirements the best. The next crucial step involves defining your core messaging, which serves as the foundation for our storyboard creation. This gives you a comprehensive overview of how your video unfolds. Thereafter our team works on creating the video. Be it a series of videos, a standalone video, an illustration video, or a lifestyle image-focused video, we can do it all for you. While we don’t conduct on-site production shoots, we excel in handling all post-production requirements with finesse.
Connect with us to create videos that let your customers experience your products and brands through stories that resonate with their needs.
CASE STUDY DESIGN
Every organization strives to win the trust of its customers. In a B2B scenario, it is even more important to do so. An important tool to do so is through Case Study.
Case Studies help your customers understand your expertise and problem-solving capabilities. By detailing specific challenges faced by clients and the solutions implemented, case studies offer valuable insights into how your products or services can address similar issues for other businesses.
Case studies are not just important to establish yourselves in the industry and win your customers’ and external stakeholders’ trust, it is equally important for your Salesmakers and customer account managers too. When laid out with conviction, these stories inspire them to create their own sales journey by positioning the right solutions. They know whom they can reach out to get guidance in a similar challenging situation.
While it is a matter of pride for you to be narrating your success story, it is equally important that it should be compelling enough for your audience to see, hear, or read it till the end. What makes it interesting? The way you serve it- be it illustration videos, whiteboard videos, PDF documents or a deck to be presented in your sales pitches.
We are passionate about telling our customer’s success stories and can’t wait to hear and share yours. Talk to us.
In the B2B space, online and social media-led campaigns are indispensable for reaching decision-makers, nurturing leads, and fostering enduring relationships.
We specialize in creating digital strategies, including social media, and SEO, that are fueled by knowledge, driven by insights, powered by technology, and executed with passion. Ensuring your message resonates with the right audience in the right format is paramount to us.
Be it an ABM campaign for focused audience, vertical/industry specific campaign, running online promotions, building awareness around your initiatives or establishing thought leadership, and engaging with prospects and customers, we can devise action-oriented campaigns to suit your needs.
Additionally, our services also include creating social media profiles for your C-Suite executives, after all, they are the face of your company, and their strong social media presence would also mean better visibility for your brand. We’re equipped to collaborate on comprehensive campaigns, seamlessly integrating digital and social media elements.
Let’s collaborate on awareness, engagement, and sales-driven online campaigns that yield the desired results.
Partners play a pivotal role in the success of any organization, particularly in the B2B landscape. The ability to onboard and nurture partners effectively is key to driving growth and achieving strategic objectives. Partnerships not only expand the reach and capabilities of an organization but also facilitate access to new markets, customers, and resources.
By fostering strong relationships with partners and providing them with the support and resources they need to thrive, organizations can unlock new opportunities for collaboration, innovation, and mutual success.
We understand the importance of balancing incentives, targets, and nuances that drive partner mindshare. We have run various campaigns with our customers on Partner acquisition programs from ABMs and Emails to social media campaigns. We’ve also established online communities where the onboarded partners could be further matured and enabled with partner-exclusive webinars, incentive and rebate programs, outbound plays, and snackable video content via short-read emailers.
Some of our campaigns have helped broaden our customers’ markets with ‘Through Partner’ campaigns which involve ready-to-use assets, call blitz activities, and customer engagement kits like ready quizzes and polls.
Having worked extensively on partner programs we assure you we will have the right solutions up our sleeves to strengthen your bonds with your partners.
MDAAS – Marcomm Design as a Service
The marketing needs of fast-growing companies keep evolving. This requires a constant and immediate need for new marketing communications. While the need for marketing communications is unpredictable, the need for leveraging the knowledge of the organization’s products and solutions is important for building these communications.
We meet this requirement of our customers with the MDaaS model of our service. This model enables our customers to have a pseudo (virtual) team led by a dedicated account manager who ensures that the knowledge gained across multiple activities and projects is retained and any new work can be initiated without multiple ‘understand’ sessions. This model also brings in dependability, shorter turn-around times, knowledge retention (including brand voice, guidelines, audience demographics, gained product/solution knowledge, etc.) and established communication and escalation processes. It also gives our customers the advantage of leveraging various expertise (Multi-media Design, Content, Technology) available in-house at nFaktor.
Some of our customers have used this service to extend the bandwidth of their internal marketing teams as an externally augmented team with direct cost advantages over an in-house team of multiple professionals with diverse skills.
Talk to us to experience us as a truly extended team of your organization and benefit from our experience, expertise, tool access, and the best practices in marketing, gained from our past experiences as you continue to focus on your core business.
