How we helped build campaigns for product launch through customer and sales awareness
This multinational IT company chose to create a tech product on a specific USP – a 3-year battery. The company was looking for not just a product launch, but a creative launch that would make heads turn from all the internal departments.
A ‘build to last’ infinity loop symbolizing the extended battery life, combined with a campaign in a box of ready-to-use online & offline assets.
A product of such exceptional uniqueness deserved a launch that would ring bells in all quarters of the company. We weaved a campaign in a box exclusively to raise product awareness among salesmakers, stakeholders, and internal teams of 6 regions globally. An infinity loop symbolizing the product’s extended 3-year battery life was the hero of our campaign. Additionally, we developed the physical assets required for the offline product launch – posters, handouts, standees, pull-up banners and social media assets. Furthermore, we created digital & email communications for the consumers.
A product outreach that generated maximum awareness in all quarters of the company.
Our campaign-in-a-box solution set a standard in the execution of product launches for the company. The effectiveness of this unique product launch was appreciated in the market and consumers’ awareness of the product increased substantially.
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Account-Based Marketing
| Program in a Box
