How we built a sales enablement campaign that also rewarded sales success.
A multinational tech conglomerate was in the midst of innovation in its sales process. The company wished to engage its sales teams from South Africa, India, Japan, Australia, New Zealand, and Korea regions with all-encompassing knowledge about its services. To boost their sales, the company sought enthusiastic participation from the sales teams from all the regions, and they were hunting for a feasible solution.
Salesmakers dive deep into a virtual game of Services Ocean and swim through underwater quizzes to learn about services and win rewards.
Without a solid knowledge base regarding a product or service, selling them would be a far-fetched action. Noting this, we designed a year-long sales enablement campaign that ultimately boosted the sales process. Picture our campaign: A virtual game of underwater exploration by Salesmakers where they dive deep into the Services Ocean wherein salesmakers take quizzes based on the services at each level to move ahead. Salesmakers who surpass all the levels win exciting rewards.
Increased awareness about services and upsurged engagement among salesmakers.
The year-long campaign burst opened salesmakers’ commitment to learning about the new products and services. The rewards offered throughout the campaign further encouraged their full-fledged participation, all resulting in a gradual increase in winning sales conversations with their customers.
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Sales Enablement Campaign
| Gamification
| Partner Acquisition & Nurture
