How we helped build and run an incentive campaign for sales success.
This is an international IT products & solutions company based in Singapore looking for an efficient solution to a major issue their sales teams were facing – How to prioritize the products in the sales pipeline and how to choose which products to pitch to their customers.
An incentive-based sales enablement campaign for sales teams, powered by rewards to encourage them to streamline their sales pipeline.
A multitude of products & services under the umbrella of a global IT company with numerous sales teams becomes difficult to navigate. We designed a sales enablement campaign for sales representatives enabling them to prioritize which product and solution to position first in their sales pipeline based on an incentive program. The incentive program defined the most important products with the highest incentive at the top of the list, driving sales representatives to order them sales respectively.
Our sales enablement campaign mutually benefited both the sales teams and the company’s revenue generation. While the sales teams prioritized the products with the highest incentive, the company assigned incentives to those products that reflected bigger sale. Observing the performance of our campaign, the same model was incorporated into every financial quarter.
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Sales Enablement Campaign
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