How we helped enhance the usage of under-utilized Marketing Assets amongst partners and helped them engage customers better.
A global cloud-based software company noticed that despite having marketing assets that were suited for every step of a sales journey, its partners were not able to use them and engage their customers well. Due to a significantly large number of partners as well as the available assets, training each partner or partner salesmaker was not a viable option.
A box of ready-to-deploy marketing assets complimented by a comprehensive, compartmentalized, and illustrated scenario-based, easy-to-use handbook that guided sales partners to have winning conversations with customers.
We packaged the marketing assets into read-to-use sets, for each product and solution, backed by a visually engaging and informative guide that enabled sales partners to understand the marketing assets along with pre-prepared email communications. The aesthetically designed, simple-to-use intuitive guide with easily referenceable assets made the sales partner refer to the ‘Campaign-in-a-Box’ resources and use them in their sales journey proactively.
How the Program in a Box concept made the partner sales process more effective.
Our Campaign-in-a-Box solution assisted in driving their sales partners in streamlining their sales process as well, leading to better conversations with their customers while retaining the brand image and guidelines. This increased the understanding of partners regarding the client’s products and solutions ultimately resulting in a measurable increase in conversion rates.
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Program in a Box
| Email & Chat Design
