How we ran a Show & Tell webinar series and created a huge partner engagement
As a leading player in global IT products & services, this multinational company was looking for ways to enhance the awareness of its salesmakers regarding their upcoming products. While they perceived fundamental exposure to their products, the company was looking for ways to enhance their product awareness experience creatively. Salesmakers belonged to Asia, Pacific, and Japan, and bringing them all together on one platform was another challenge.
A quarterly-recurring webinar series led by experts, elevated by a live demonstration of products and engagement-driven Q&As, online games, etc to generate awareness.
A live demonstration of products in a ‘Product Unbox’ series streamlining on social media, led by product experts – we created a virtual platform that witnessed the attendance of salesmakers from Asia, Pacific and Japan. Salesmakers got the opportunity to experience the product they were selling, and any questions they posed were answered right away. Drifting away from features and ‘How to Use’ instructions, salesmakers were now able to visualize the applications of the products they were selling. In addition to this, we also assisted in setting up the physical platform to enable the webinar series.
Our solution transformed the experience of learning about new products for the salesmakers. Quarter to quarter, the participation in the webinars increased, and salesmakers were engaged effectively. A gradual growth in salesmakers’ understanding of the company’s products paved the way for the company to retain our webinars for every business quarter.
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Sales Enablement Campaign
| Webinar
| Gamification
