How we helped build awareness among a salesforce of 2000+ about a bouquet of new services.
A major multinational IT company frequently introduces new products and services. Ensuring that their sales team is well-informed and up-to-date is crucial for success. With a team of over 2000 salespeople, a smart solution was necessary to guarantee they learn, comprehend, and apply crucial information about new products and services, ultimately boosting conversions.
An interactive treasure hunt that educated and engaged at every step.
We developed an interactive gaming platform where salespeople participated in a treasure hunt based on comprehensive information about the new products. To progress in the game, salespeople read crucial details and answered questions about the new products. Those who successfully completed the treasure hunt were rewarded with incentives.
Leveraging gamification and boosting business.
Our gamification solution significantly boosted product awareness and resulted in a 38% improvement in winning conversations. Moreover, it also resulted in higher engagement with subsequent product and service launches.
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Gamification | Sales Enablement Campaign | Partner Acquisition & Nurture
How we helped enhance the usage of under-utilized Marketing Assets amongst partners and helped them engage customers better.
A global cloud-based software company noticed that despite having marketing assets that were suited for every step of a sales journey, its partners were not able to use them and engage their customers well. Due to a significantly large number of partners as well as the available assets, training each partner or partner salesmaker was not a viable option.
A box of ready-to-deploy marketing assets complimented by a comprehensive, compartmentalized, and illustrated scenario-based, easy-to-use handbook that guided sales partners to have winning conversations with customers.
We packaged the marketing assets into read-to-use sets, for each product and solution, backed by a visually engaging and informative guide that enabled sales partners to understand the marketing assets along with pre-prepared email communications. The aesthetically designed, simple-to-use intuitive guide with easily referenceable assets made the sales partner refer to the ‘Campaign-in-a-Box’ resources and use them in their sales journey proactively.
How the Program in a Box concept made the partner sales process more effective.
Our Campaign-in-a-Box solution assisted in driving their sales partners in streamlining their sales process as well, leading to better conversations with their customers while retaining the brand image and guidelines. This increased the understanding of partners regarding the client’s products and solutions ultimately resulting in a measurable increase in conversion rates.
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Program in a Box | Email & Chat Design
How we ran a Show & Tell webinar series and created a huge partner engagement
As a leading player in global IT products & services, this multinational company was looking for ways to enhance the awareness of its salesmakers regarding their upcoming products. While they perceived fundamental exposure to their products, the company was looking for ways to enhance their product awareness experience creatively. Salesmakers belonged to Asia, Pacific, and Japan, and bringing them all together on one platform was another challenge.
A quarterly-recurring webinar series led by experts, elevated by a live demonstration of products and engagement-driven Q&As, online games, etc to generate awareness.
A live demonstration of products in a 'Product Unbox' series streamlining on social media, led by product experts - we created a virtual platform that witnessed the attendance of salesmakers from Asia, Pacific and Japan. Salesmakers got the opportunity to experience the product they were selling, and any questions they posed were answered right away. Drifting away from features and 'How to Use' instructions, salesmakers were now able to visualize the applications of the products they were selling. In addition to this, we also assisted in setting up the physical platform to enable the webinar series.
Our solution transformed the experience of learning about new products for the salesmakers. Quarter to quarter, the participation in the webinars increased, and salesmakers were engaged effectively. A gradual growth in salesmakers' understanding of the company's products paved the way for the company to retain our webinars for every business quarter.
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Sales Enablement Campaign | Webinar | Gamification
How we helped build a recommendation platform for ease of sale and funnel forecast.
A multinational IT company’s sales teams and partners were flooded with an abundance of products to sell. Once a primary purchase was made, sales teams and partners were required to cross-sell products based on the primary purchased product. The lack of information and awareness put the sales teams in a loop of confusion. They needed an expert’s advice to recommend cross-selling products to their customers
A pre-programmed ready-made online tool equipped to recommend right cross-selling products for the primary product.
Our solution was targeted at creating a pre-programmed online tool, ready to recommend the right cross-selling products for every primary product. At the tips of their fingers, sales makers were able to easily advise their customers on the most suitable products.
With a real-time sales tracker for every individual within the tool, salesmakers and partners sitting in any part of the world could recommend, cross-sell and increase their sales performance. This elevated the customers’ satisfaction with the efficiency of the company’s service.
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Website & Microsites | Sales Enablement Campaign | Partner Acquisition
How we helped build campaigns for product launch through customer and sales awareness
This multinational IT company chose to create a tech product on a specific USP - a 3-year battery. The company was looking for not just a product launch, but a creative launch that would make heads turn from all the internal departments.
A ‘build to last’ infinity loop symbolizing the extended battery life, combined with a campaign in a box of ready-to-use online & offline assets.
A product of such exceptional uniqueness deserved a launch that would ring bells in all quarters of the company. We weaved a campaign in a box exclusively to raise product awareness among salesmakers, stakeholders, and internal teams of 6 regions globally. An infinity loop symbolizing the product’s extended 3-year battery life was the hero of our campaign. Additionally, we developed the physical assets required for the offline product launch - posters, handouts, standees, pull-up banners and social media assets. Furthermore, we created digital & email communications for the consumers.
A product outreach that generated maximum awareness in all quarters of the company.
Our campaign-in-a-box solution set a standard in the execution of product launches for the company. The effectiveness of this unique product launch was appreciated in the market and consumers’ awareness of the product increased substantially.
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Account-Based Marketing | Program in a Box
How we built a sales enablement campaign that also rewarded sales success.
A multinational tech conglomerate was in the midst of innovation in its sales process. The company wished to engage its sales teams from South Africa, India, Japan, Australia, New Zealand, and Korea regions with all-encompassing knowledge about its services. To boost their sales, the company sought enthusiastic participation from the sales teams from all the regions, and they were hunting for a feasible solution.
Salesmakers dive deep into a virtual game of Services Ocean and swim through underwater quizzes to learn about services and win rewards.
Without a solid knowledge base regarding a product or service, selling them would be a far-fetched action. Noting this, we designed a year-long sales enablement campaign that ultimately boosted the sales process. Picture our campaign: A virtual game of underwater exploration by Salesmakers where they dive deep into the Services Ocean wherein salesmakers take quizzes based on the services at each level to move ahead. Salesmakers who surpass all the levels win exciting rewards.
Increased awareness about services and upsurged engagement among salesmakers.
The year-long campaign burst opened salesmakers’ commitment to learning about the new products and services. The rewards offered throughout the campaign further encouraged their full-fledged participation, all resulting in a gradual increase in winning sales conversations with their customers.
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Sales Enablement Campaign | Gamification | Partner Acquisition & Nurture
How we helped acquire top-of-the-funnel prospects from a targeted account base.
A global Business Intelligence & Data Analytics company was looking for ways to target a specific audience group in ASEAN region. It needed to target only the shortlisted group and raise awareness among them about its products and solutions. The company was looking for a campaign that would specifically cater to this audience group without burning money on unqualified leads.
A target-specific audience funnel, created with a content journey on LinkedIn to generate awareness.
Targeting a specific audience group requires a well-endowed content strategy as content is the only way to impact new leads. We designed an account-based marketing campaign on LinkedIn over a period of 3 months exclusively zeroing in on the prospects list provided to us. We built a funnel specific to their target group and teased their interest with a content journey curated only for them. The content journey included LinkedIn ad assets, social media communications.
By the end of the Account-Based Marketing campaign, the client successfully reached out to the decision-makers of the target group. Our content journey instilled an interest in the minds of the target group sufficient enough to have breakthrough conversations with them.
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Account-Based Marketing | Social Media Campaigns
How we helped build and run an incentive campaign for sales success.
This is an international IT products & solutions company based in Singapore looking for an efficient solution to a major issue their sales teams were facing - How to prioritize the products in the sales pipeline and how to choose which products to pitch to their customers.
An incentive-based sales enablement campaign for sales teams, powered by rewards to encourage them to streamline their sales pipeline.
A multitude of products & services under the umbrella of a global IT company with numerous sales teams becomes difficult to navigate. We designed a sales enablement campaign for sales representatives enabling them to prioritize which product and solution to position first in their sales pipeline based on an incentive program. The incentive program defined the most important products with the highest incentive at the top of the list, driving sales representatives to order them sales respectively.
Our sales enablement campaign mutually benefited both the sales teams and the company’s revenue generation. While the sales teams prioritized the products with the highest incentive, the company assigned incentives to those products that reflected bigger sale. Observing the performance of our campaign, the same model was incorporated into every financial quarter.
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Sales Enablement Campaign | Email & Chat Design
How we engaged a women's community of tech developers over a hackathon-like campaign.
An intercontinental IT product & solutions company wanted to create an engagement campaign specifically targeting women on account of ‘Women’s Day.’ The objective of the campaign was to get women invested in their products and solutions in addition to creating brand awareness. The company was looking for a responsive solution that could be deployed on an intercontinental level.
A hackathon contest giving women an opportunity to showcase their skills and win exciting rewards.
We created an 8-week-long hackathon specially designed for women from across 4 regions, where participants got to register through a one-of-a-kind registration page. We created a content journey through email communications to provide continued assistance to participants throughout 8 weeks. The participants availed free access to a popular domain platform to create a website, all on their own. The hackathon culminated with winners getting rewards and an opportunity to collaborate with the company.
An engagement campaign that resulted in long-lasting brand recognition.
Our campaign focused on building traction among the target audience for Women’s Day. The campaign encouraged women's community to take part in a hackathon facilitating their larger involvement in the company’s products and solutions. The campaign was successful in drawing women programmers on account of Women’s Day.
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Gamification | Social Media Campaigns
How we executed a sales encouragement, incentive and measurement campaign.
Most often, sales representatives focus on big IT products and forget the peripherals whose need come along them. This specific client dealing in selling IT products and peripherals across the world was facing a similar issue. To combat this, our client needed a solution that not only raised awareness about these peripherals but also find an engaging way to encourage them to sell these as well.
A bingo-inspired ‘Go-Win’ virtual gamified campaign filled with hidden gifts for every peripheral sale.
Sales representatives had to be engaged in a way that would reflect in the peripherals sales. We combined the two objectives and designed a game called ‘Go Win.’ The numbers mentioned in a typical BINGO ticket are equated to Product Units in the game of ‘GOWIN.’ The ‘GOWIN’ card would represent target units of a specific peripheral. The sales representatives would then share the details of the Order number that meets the number criteria stated in the GOWIN Card.
A win-win result for both salesmakers and peripheral sales.
‘Go Win’ created a sense of sales urgency and healthy competition, strong enough to drive sales representatives to sell peripherals. A well-rounded approach to cross-selling was built due to the consistency of the incentive campaign, resulting in a gradual increase in the sale of peripherals.
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Gamification | Sales Enablement Campaign
